Why on earth do they set themselves up like this?
The latest big brand making the use of twitter is lastminute.com. The marketing team have decided to invite twitters to include #badmood or #goodmood in their tweets and integrating them with a “mood of the nation map”.
Twitters don’t have to use the hashtags, it pulls in the tweets of anyone saying they are in a good or bad mood and they don’t even know it.
Queue a stream of giddy twitterers (me included – sorry, couldn’t resist) spamming the page with all kinds of tweets that I don’t think the team at lastminute.com expected. Fail? I think so.
oopsies
Does it have a profanity filter or anything? If not then that gives me an idea…
apparently not Lewy (sigh)
Tweetstreams can be a very bad idea for brands as Dominos found out with http://www.pizzaturnaround.com/
I can see this one doing well as link bait and getting PR, but agree it could be a branding Fail.
I’m sure that everyone in online marketing has considered tweetsteams, I know I have, but there is far too much potential for falling flat on your face with it. I agree it might have been worth it for the linkbait alone, unfortunately it isn’t on their main domain. doh!