In my career I’ve worked with many small, medium and large businesses in various capacities and have a pretty good idea how different businesses work and the sort of challenges different business sizes and types face. But even with all that experience I had never actually ran my own business (unless you count flogging my paintings to passers when I was 6.) Now that I do run my own business I realise even more that there’s nothing like experiencing things for yourself to be able to empathise more with the businesses you are working with.
Previously I had the luxury of being in employment, a representative of a bigger organisation and part of a team of people that backed each other up and worked together on getting everything just right. Now there is no internal team to bounce ideas off and collaborate with and I can’t hide befind any fancy domain names or kooky slogans of the various anonymous looking websites I’ve ran over the years. I’m on my own.
All those times when I’ve complained about there being too many cooks to be able to make a decision. Now it is just me making that decision it’s tough. I never realised how bloody difficult I would find it to come up with a blog design I was happy with. And it’s all because it’s my name up there. I so wish I had those cooks around me now, helping me to make a ‘joint’ decision.

